Project

In Paris, as well as in more than 100 shops worldwide, Eric Kayser’s boulangeries and cafes are an institution. With a commitment to artisanal baking and natural ingredients, their breads and pastries are savoured daily by devotees. En Ville worked closely with Eric Kayser to articulate a distinctive brand position that clearly sets the brand apart from its competitors, and developed this strategic platform into a completely refreshed and refocused identity.

An expansive, cohesive range of applications received the En Ville treatment, from art direction and photographic prints to signage and packaging. Commissioned illustrations add warmth to custom packaging for treats such as house-made preserves and macarons to complete the update.