The Honey Club

Project

The Honey Club is a social enterprise designed to foster a network of community beekeepers; protecting bees, improving urban environments and encouraging local exchange. Bringing together high-profile backers, local businesses and young people, it is a combined venture by Wolff Olins (providing brand expertise), Global Generation (specialising in youth engagement) and Urban Bees (expert apiarists).

The Kings Cross-based initiative artfully presents its ambitions for sustainability, education and connection in its tactile materials, personality-filled packaging and extraordinary hands-on events, as well as a clever app encouraging self-guided exploration of the local urban environment.