Covent Garden

Project

The iconic Covent Garden district in London has been at the vanguard of fashion and design for centuries, but as developer Capco announced a vibrant new era for the neighbourhood, a fresh identity was required. Capturing the sense of an international institution reimagined, a marque was inspired by the symmetry of Covent Garden’s masonry arches. The black and white palette is effortless and classic, but translated to photography and signage, evokes both the visual language of high fashion and a future-ready sense of style.