Swiss Wine

Project

Renowned for its precision engineering and meticulous design, few would suspect that Switzerland is also a passionate producer of exquisite, unusual and personality-filled wines. Swiss Wine is tasked with representing and promoting the country’s numerous winemakers, cantons and regions both at home and abroad, and needed an identity that communicated the diversity of terroirs and techniques expressed in its wine. Drawing inspiration from both the country’s idiosyncratic topography, as well as from its cacophony of languages and cultures, the hand-drawn marque evokes an essential Swissness without cliché.